Marketing, marketing, marketing. You hear the importance of marketing everywhere. Then why is it that so many law firms fail at even the basics of marketing? Many law firms make avoidable mistakes when it comes to their marketing strategies that can result in wasted resources, lost opportunities, and a negative impact on their reputation.
It comes as no surprise that having excellent people skills is a strongly desirable trait to have in business. And, as Dale Carnegie noted long ago, some people have this skill in more abundance than others. As a lawyer, your ability to build and maintain relationships with your clients is critical to your success and reputation.
One strategic aspect of good digital marketing that is often overlooked and underplayed is the importance of backlinks. What’s a backlink you ask? Any why should you care? In this article, we’ll explore what backlinks are and their overall importance to having your law firm dominate search.
Law firm marketing is a critical component of any successful law practice. One aspect of marketing that is often overlooked is the importance of backlinks. In this article, we will explore what backlinks are and why they are essential for law firm marketing.
Everyone knows it’s essential for law firms to have a strong online presence to attract potential clients. As the hub of your communications and marketing efforts, this includes your company website. With so many smart people running law firms, it’s incredible to see how many of them fail to pass the basic minimums for best-practice marketing.
As a growing law firm, you’re constantly searching for new business opportunities. Like water, you can’t exist without it. But did you know that you might be missing out on as much as 90 percent of these potential opportunities? It’s true. The majority of potential clients never end up converting into actual clients.
