Gone are the days of easily finding a law firm in the printed Yellow Pages. As the world becomes increasingly digital, finding what you’re looking for online becomes harder every day. Businesses of all kinds are competing for online visibility and law firms are no exception. In order to attract potential clients, law firms need to have a strong online presence, and that starts with effective search engine optimization (SEO).
One of the keys to optimizing your law firm’s website for search engines is understanding the phrases that potential clients are searching for. By incorporating these phrases into your website content, your law firms can increase visibility in search results against the competition and attract more traffic to your site.
Here are the top 20 most searched for phrases for law firm services, along with tips for how law firms can use them to optimize their onsite SEO.
1. Personal injury lawyer
Personal injury law is a highly competitive field, but by focusing on long-tail keywords like “personal injury lawyer near me” or “car accident attorney,” law firms can increase their chances of ranking highly in search results.
2. Criminal defense attorney
Criminal defense is another highly competitive field, but by creating content that targets specific types of cases, like DUI or drug possession, law firms can attract more targeted traffic to their site.
3. Divorce lawyer
Divorce is a sensitive topic, so it’s important to approach SEO for this field with care. Law firms can use phrases like “family law attorney” or “child custody lawyer” to attract potential clients who are in need of divorce-related legal services.
4. Immigration lawyer
In addition to targeting general immigration-related keywords, law firms can also create content that focuses on specific types of cases, like asylum or citizenship applications.
5. Employment lawyer
For law firms that specialize in employment law, targeting phrases like “wrongful termination attorney” or “sexual harassment lawyer” can help them attract clients who are looking for help with specific types of employment-related legal issues.
6. Bankruptcy lawyer
For law firms that specialize in bankruptcy law, targeting phrases like “Chapter 7 attorney” or “Chapter 13 lawyer” can help them attract clients who are in need of specific types of bankruptcy-related legal services.
7. Estate planning lawyer
Estate planning is a specialized field, so law firms should target long-tail keywords like “estate planning attorney near me” or “will and trust lawyer” to attract potential clients.
8. Intellectual property lawyer
For law firms that specialize in intellectual property law, targeting phrases like “patent attorney” or “copyright lawyer” can help them attract clients who are looking for help with specific types of intellectual property-related legal issues.
9. Medical malpractice lawyer
For law firms that specialize in medical malpractice law, targeting phrases like “hospital negligence attorney” or “surgical error lawyer” can help them attract clients who are looking for help with specific types of medical malpractice-related legal issues.
10. Business lawyer
For law firms that specialize in business law, targeting phrases like “small business attorney” or “corporate lawyer” can help them attract clients who are looking for help with specific types of business-related legal issues.
11. Real estate lawyer
For law firms that specialize in real estate law, targeting phrases like “real estate attorney near me” or “property dispute lawyer” can help them attract clients who are looking for help with specific types of real estate-related legal issues.
12. Tax lawyer
For law firms that specialize in tax law, targeting phrases like “tax attorney near me” or “IRS lawyer” can help them attract clients who are looking for help with specific types of tax-related legal issues.
13. Securities lawyer
For law firms that specialize in securities law, targeting phrases like “stock fraud attorney” or “investment fraud lawyer” can help them attract clients who are looking for help with specific types of securities-related legal issues.
14. Environmental lawyer
For law firms that specialize in environmental law, targeting phrases like “environmental attorney near me” or “pollution lawyer” can help them attract clients who are looking for help with specific types of environmental-related legal issues. This field includes a wide range of legal areas, from air and water quality to hazardous waste disposal, so law firms should focus on the specific areas they specialize in when optimizing their SEO for environmental law-related keywords.
15. Civil litigation lawyer
For law firms that specialize in civil litigation, targeting phrases like “lawsuit attorney” or “dispute resolution lawyer” can help them attract clients who are looking for help with specific types of civil litigation-related legal issues.
16. Social security disability lawyer
For law firms that specialize in social security disability law, targeting phrases like “SSDI attorney” or “SSI lawyer” can help them attract clients who are looking for help with specific types of social security disability-related legal issues.
17. Workers’ compensation lawyer
For law firms that specialize in workers’ compensation law, targeting phrases like “workplace injury attorney” or “workers’ comp lawyer” can help them attract clients who are looking for help with specific types of workers’ compensation-related legal issues.
18. Family lawyer
In addition to divorce-related phrases, law firms that specialize in family law can also target phrases like “adoption attorney” or “child support lawyer” to attract potential clients who are in need of family-related legal services.
19. Banking lawyer
For law firms that specialize in banking law, targeting phrases like “commercial lending attorney” or “bank regulation lawyer” can help them attract clients who are looking for help with specific types of banking-related legal issues.
20. Insurance lawyer
For law firms that specialize in insurance law, targeting phrases like “insurance coverage attorney” or “bad faith insurance lawyer” can help them attract clients who are looking for help with specific types of insurance-related legal issues.
Incorporating these phrases into website content, including blog posts and service pages, can help your law firm increase visibility in search results and attract more potential clients to your site. It’s important to remember that SEO is a long-term game and it takes time to see results, so just put one foot in front of the other and keep applying your strategy of climbing the search rankings.
