It’s not always easy to know what to do with your content marketing strategy for your website. So we’ve put together 12 ideas to help you make your law firm content strategy sing. Here are some content marketing ideas you could try.
- Write blog posts that provide legal advice on popular topics such as personal injury, family law, and business law, but, with an engaging twist: write it from the perspective of a story, without naming names, about an interesting case you encountered and how you solved it. Storytelling is always the strongest way to engage any reader.
- Create in-depth guides or e-books that offer legal insights or solutions to specific legal issues or challenges and publish excerpts from these resources to your blog as a series, or even as a free giveaway on your website for joining your newsletter.
- Develop video content that explains complex legal concepts or answers frequently asked questions. This could be ahighly interesting and ongoing series as you field questions from your Twitter feed or web form and email queries.
- Producehighly engaging infographics that break down legal information in a visually appealing way. Infographics are a great way to convey information, and they are also heavily profiled in reverse image searches.
- Create webinars or online courses that educate potential clients on legal issues or skills. This is a little more time consuming, but once they are done, they are evergreen and help you profile your company evermore from your site and social media profiles.
- Develop podcasts that offer legal advice and insights on current events or legal issues. Again, a more in-depth content marketing idea, but once you’re in the rhythm, you might find that you can’t and don’t want to stop as it becomes your most valuable content marketing strategy. Grow it, and you could even get sponsorships.
- Offer free downloadable resources, such as legal templates or checklists, to potential clients. Free downloads are a great way to get your knowledge out to your audiences in a shareable way, also allowing you to capture emails for your ongoing newsletter to interested, potential and current clients.
- Host live events, such as workshops or seminars, that educate potential clients on legal issues and how to navigate them.Record them. Who doesn’t want to spend a free hour with a knowledgeable lawyer? We know we would!
- Write guest blog posts for other websites or publications to expand your reach and authority in your field. This is a great way to also create a strong referral backlink to your website or profile.
- Offer Q&A sessions on social media platforms, such as Reddit or Quora, to answer legal questions and offer insights to potential clients. These can then be repurposed in your video version of the same approach!
- Create interactive content, such as quizzes or surveys, that engage potential clients and offer insights into their legal needs. Not only can these be fun and serious at the same time, but this approach can also help you gather insights from your target audiences and provide content for your next podcast, guest blog or live webinar.
- Use email newsletters to keep potential clients informed about legal news and updates, as well as o upsell and cross-sell sticky content such as special forums offered by your firm, offers that could include access to your new Members-only videos or Members-only podcast content.
There are many ways to create and distribute unique and valuable content, and not all of them need to be, or even should be, by way of the written word. With so many easy ways to create video and podcast content,to take written content and turn that into video or audio content, to answer questions from your social followers, or totell a good story only you can tell, new and engaging content marketing can take your law firm to new heights of awareness and reputation.
