So, you’ve finally got a website up and running for your law firm. Congratulations! But what’s next? Well, you actually have a lot to do now that the baby is born, so to speak. Having a website is just the beginning, and now it’s time to make sure that it’s working for you. In this article, we will discuss what you need to do after someone has built you a website.
1. Optimize your website for search engines right away and always
Search engine optimization (SEO) is the process of improving the visibility of your website in search engine results pages (SERPs). SEO can help to drive more traffic to your website, and ultimately, more potential clients. There are several steps you can take to optimize your website for search engines, including:
- Conducting keyword research to identify the keywords and phrases that potential clients are searching for
- Creating high-quality content that incorporates these keywords and phrases
- Optimizing your website’s meta descriptions and title tags
- Building high-quality backlinks to your website
2. Create valuable content – that means stuff people want to read
One of the best ways to attract potential clients to your website is by creating valuable content that addresses their pain points and answers their questions. Content can take many forms, including blog posts, articles, case studies, and white papers. By creating high-quality content, you can establish your law firm as an authority in your field and build trust with potential clients.
When creating content, it’s important to keep in mind that it should be informative and useful to your target audience. Avoid using legal jargon and focus on addressing common questions and concerns that your potential clients may have. You should also make sure that your content is well-written, well-researched, and easy to read.
3. Promote your website on social media – but do it with originality and purpose
Social media can be a powerful tool for promoting your law firm’s website and reaching potential clients. By sharing your content and engaging with your followers on social media, you can increase your website’s visibility and drive more traffic to your site.
When using social media, it’s important to choose the right platforms for your law firm. LinkedIn is a great platform for B2B marketing and networking, while Facebook and Twitter can be effective for reaching a wider audience. Make sure that you’re sharing valuable content on your social media channels and engaging with your followers by responding to comments and messages.
4. Monitor your website’s analytics – get passionate about the visits
To determine whether your website is working for you, it’s important to monitor your website’s analytics regularly. Analytics can provide valuable insights into your website’s performance, including:
- How many visitors your website is receiving
- How long visitors are staying on your website
- Which pages on your website are most popular
- Where your website’s traffic is coming from
By analyzing your website’s analytics, you can identify areas for improvement and make data-driven decisions to optimize your website.
5. Continuously update your website – this means weekly!
Your website is not a set-it-and-forget-it marketing tool. It’s important to continuously update your website with fresh content and new information to keep your visitors engaged and coming back for more. Regularly updating your website can also improve your website’s search engine rankings and drive more traffic to your site.
Some ways to continuously update your website include:
- Adding new blog posts or articles
- Updating your practice areas or services pages
- Adding new case studies or testimonials
- Creating new landing pages for specific campaigns or promotions
By continuously updating your website, you can ensure that it remains a valuable marketing tool for your law firm.
Having a website is just the beginning of your law firm’s digital marketing journey. To make sure that your website is working for you, it’s important to optimize it for search engines, create valuable content, promote it on social media, monitor its analytics, and continuously update it with fresh content. By following these steps, you can ensure that your
